Original price was: $34.66.$19.93Current price is: $19.93. (Before GST: $18.28)
That first crackle.
Then chilli heat, dried prawn aroma, and deep savoury sweetness — the unmistakable taste of hae bee hiam done right.
- Voted #1 Best CNY Goodies in Singapore (>3 years running)
- The King of Melt-in-Your-Mouth Pineapple Tarts
- Over 2,000+ 5-Star Google Reviews
- Handmade Fresh
- Premium Imported Ingredients, No Preservatives
- Featured by leading food critics, bloggers & media
- Free Delivery for Orders Above $100
Kindly take note that our delivery slots are filling up fast. Customised delivery arrangements are via case by case availability only.
Net Weight: 280 g
Jar Size: 10 cm (Diameter) × 11.5 cm (Height)
Stays fresh for 6 weeks unopened.
Our handmade treats are delicate — minor cracks or peeling are natural.
Need advice? What’s App us! We are more than happy to help.
Self-Collection & Free Tasting:
5 Pereira Road, #04-01,
Singapore 368025
(5 mins from Tai Seng MRT)
11:00 am to 8:00 pm Daily, including Sundays and PH.
In stock
Why Singapore Loves Our Premium Hae Bee Hiam (Sambal Prawn Cracker)
Hae Bee Hiam isn’t just about spice — it’s about depth. The aroma of dried shrimp, the familiar sambal warmth, the kind of crunch that echoes through reunion dinners and visiting sessions. This prawn cracker roll captures the flavour profile many grew up with, refined into a cleaner, more balanced bite that suits modern palates without losing its roots.
It’s bold enough to excite, restrained enough to share — a rare balance that makes it a CNY staple year after year.
Handmade Fresh Daily for Peak Taste & Texture
Each batch is produced with close attention to timing and temperature. The crackers are rolled and fried to achieve a texture that is crisp yet light, never dense, never greasy.
Freshness matters here — it’s what allows the sambal to release its fragrance cleanly and the shrimp flavour to stay rounded instead of sharp. This is the difference between a cracker that crunches… and one that truly satisfies.
Premium Imported Ingredients, Zero Compromise
Dried shrimp delivers intense umami and signature hae bee hiam depth. Wheat starch forms a light, crunchy structure, while chilli powder provides warm heat that builds gently.
Vegetable oil ensures clean frying, and sugar balances spice with subtle sweetness — never cloying, never flat.
Full ingredient list:
Wheat Starch, Dried Shrimp, Vegetable Oil, Sugar, Chilli Powder.
Allergen: Contains gluten and crustacean
Perfect for Gifting — Corporate & Festive
This savoury cracker roll is often the jar guests remember — the one placed beside pineapple tarts and quietly emptied by the end of the visit. Its bold flavour makes it a thoughtful alternative gift for colleagues, clients, or hosts who appreciate something different yet deeply traditional.
Elegant, crowd-pleasing, and universally understood — it’s a confident choice for Chinese New Year gifting.
Storage & Serving Tips
Store in a cool, dry place away from humidity. Reseal tightly after opening to preserve crunch and aroma. Best enjoyed at room temperature for full sambal fragrance.
Consume within the recommended period for optimal freshness.
What Makes Ding Bakery Different
Ding Bakery doesn’t chase trends — it refines classics.
Every CNY goodie is selected, tested, and packed with a single goal: to deliver flavours that Singaporeans trust and look forward to each festive season. From ingredient sourcing to final packing, freshness and balance come first — never shortcuts, never compromises. That’s why customers return year after year.
Frequently Asked Questions
Is this very spicy?
It has noticeable chilli heat, balanced with sweetness and prawn savouriness.
Does it taste strongly of dried prawn?
Yes. The hae bee hiam aroma is clear and authentic.
Is this a traditional CNY snack?
Absolutely. It’s a long-standing festive favourite.
| Ingredients | Wheat Starch, Dried Shrimp, Vegetable Oil, Sugar, Chilli Powder. |
|---|---|
| Dietary Preferences | No Butter, No Dairy |
24 reviews for Premium Hae Bee Hiam (Sambal Prawn Cracker)
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Derrick –
Worth, will get more
Frederick –
It’s difficult to find this cracker with the right amount of spice and taste and this came pretty close.
Sebastian –
Customer service officer was very nice. Thanks.
Isaac –
Tasty!
Agatha –
This is really, really addictive. My family and I polished it off in a matter of minutes!
Martha –
Fuss free delivery!
Keng Boon –
Not bad, tastes quite homemade
Daryl –
Family loved this, will be ordering again.
Shiyun –
The sambal is super fragrant! Just the right amount of spiciness
Gareth Chen –
This Hae Bee Hiam cracker really tops any other crackers that I’ve tried before. I’ll be sure to buy these from here from now on!
Wen Jie –
I accidentally ordered extra tubs of these hae bee hiam rolls, but I definitely don’t regret it anymore! My children love it so much that I might have to order even more.
Darren Ting –
Not only was the customer service officer friendly and helpful, the delivery was also super fast and efficient. I would definitely rate the service here 10/10!
Harold Lim –
I love the crunch of these rolls, it makes the texture of the snack so amazing. The hae bee hiam taste is so strong and tasty too!
Howe Jie –
yummy !
ZK –
Really delicious!need some self control if not i can finish the whole bottle maybe in 2 days
Edwin –
Good price, really worth getting with the discount.
Sue –
Yummy sambal prawn crackers! Delivery was swift.
Sheryln –
Flavourful and nice!! Hae bee hiam lovers should get from here
Bryan Teo –
very tasty hae bee hiam rolls! so good i almost finished half the bottle on the day i got it.
Gabby –
the haebeehiam rolls here are to my liking, spice lvl just right for me
Agnes Tham –
Great! The prawn roll crackers are so tasty my whole family loves it 👍👍
Benard –
These hae bee hiam rolls are packed with flavours, so good!
Jaslynn Ong –
Personally I really enjoy these prawn rolls~ will recommend to my friends.
Serene yu –
Very yummy!! Delivery was pretty swift and on time